It took a minute to get an idea for "Survival" that didn't involve camouflage and secret bunkers in the woods. But then I thought, the atom bomb, of course! I love how examples for the "duck and cover" campaign always seemed to have such appeal and yet was such a morbid subject. Everything always looked so idyllic and glossy in those posters, except of course for the looming threat of utter annihilation. Even the mushroom clouds were beautifully rendered and perfect, and the type was always so jolly and playful. Here is my attempt at evoking that, but perhaps with a little more tastelessness.